Dubai Dips While Egypt and Saudi Arabia Surge
IHG Hotels & Resorts has seen a noticeable shift in its Middle East portfolio. While Dubai — long the region’s hospitality flagship — has taken a hit, the hotel giant is reporting strong performance in Egypt and Saudi Arabia, driven by travelers from the Gulf Cooperation Council and India. European visitors, a mainstay of pre-pandemic demand, have not returned in meaningful numbers.
The pattern reflects broader regional dynamics. Dubai’s rapid growth over the past decade made it a bellwether for Middle East tourism, but the city now faces competition from ambitious hotel development across the Arabian Peninsula and North Africa. For Indian travelers especially, Egypt’s ancient sites and Saudi Arabia’s newly opened destinations present compelling alternatives.

Indian Travelers Drive Occupancy
Indian outbound tourism continues to reshape hotel demand across multiple regions, as we’ve seen with visa-free policies in Thailand and elsewhere. In IHG’s Middle East properties, Indians now make up a substantial share of guests — a trend that has accelerated as direct flights have increased and visa processes have eased.
Saudi Arabia in particular has actively courted Indian tourists as part of its Vision 2030 diversification plan. The kingdom has relaxed visa restrictions, invested heavily in tourism infrastructure, and launched campaigns targeting Indian families and religious travelers. Egypt, meanwhile, remains a perennial draw for its historical landmarks, and competitive pricing has made it accessible to budget-conscious Indian families.
GCC nationals — residents of Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain, and Oman — are also traveling more within the region, filling hotels during long weekends and school holidays. This intra-regional demand has provided a buffer against the slowdown in long-haul European arrivals.

Europe’s Absence and Q4 Hopes
The missing European market is a concern for hotel operators across the Middle East. Economic uncertainty, high airfares, and shifting vacation preferences have kept many Europeans closer to home or drawn them to Mediterranean destinations. IHG and its competitors have responded by doubling down on marketing to Asia and the Gulf, but the gap remains visible in year-over-year comparisons.
IHG is banking on a recovery in the fourth quarter, traditionally a strong period for Middle East tourism as cooler weather draws visitors and the year-end holiday season brings families. Whether that recovery materializes will depend on factors beyond any single hotel company’s control — economic conditions, geopolitical stability, and airline capacity chief among them.

What This Means for Travelers
For Indian travelers, the current dynamics offer good value. Hotels are competing for business, and deals are easier to find than they were during the post-pandemic surge. Egypt and Saudi Arabia are both investing in tourism infrastructure, and first-time visitors will find more English-language services and streamlined entry processes than in years past.
Dubai remains a strong option, particularly for shopping and family entertainment, but it’s no longer the only game in town. Diversifying a Middle East itinerary to include Egypt’s heritage sites or Saudi Arabia’s emerging attractions — from AlUla to the Red Sea coast — can offer richer experiences and better prices.
As hotel giants like IHG adjust their strategies, travelers benefit from the competition. The Middle East is opening up, and Indian visitors are shaping that transformation in real time.



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