The enchanting state of Kerala has once again been recognized on the global stage for its dedication to sustainable tourism practices, clinching the Global Responsible Tourism Award for the second year in a row. This prestigious accolade, bestowed by the Responsible Tourism Partnership and the International Centre for Responsible Tourism (ICRT), celebrates Kerala’s innovative approach to integrating local, women-led enterprises into the tourism sector.
Kerala’s Pioneering Responsible Tourism Mission
The Responsible Tourism Mission of Kerala has been instrumental in fostering a symbiotic relationship between tourism and local culture, particularly in empowering women’s small and medium-sized enterprises (SMEs). The state’s tourism minister, P A Mohammed Riyas, highlighted the mission’s success in ensuring indigenous products find their place in the tourism market, thereby benefiting the local communities.
The award, a testament to Kerala’s responsible tourism model, positions the state as an exemplar not only within India but also internationally. The model’s strength lies in its dual focus: conserving the natural environment and cultural heritage while simultaneously uplifting local communities.
UN Women’s Support and Previous Accolades
The United Nations entity dedicated to gender equality, UN Women, has played a supportive role in the Kerala Responsible Tourism Mission’s efforts to implement women-centric tourism initiatives. The state’s previous accolades include recognition for the Water STREET project in Maravanthuruthu, Kottayam district, which underscores the mission’s ongoing commitment to responsible tourism.
Culinary Tourism and Local Experiences
The jury was particularly impressed by Kerala’s initiative to showcase local culinary delights. By promoting the unique traditional foods of each region, Kerala offers travelers an authentic taste of local life. These culinary experiences, often hosted in the homes of locals, provide an immersive cultural exchange and contribute to the economic vitality of the communities.
Exploring Kerala’s Treasures
For those inspired to experience Kerala’s beauty and its commitment to responsible tourism, here are some must-visit destinations:
- Alleppey: Discover the serene backwaters on a traditional “Kettuvallam” houseboat, indulging in the flavors of local Kerala cuisine amidst tranquil waters.
- Kochi: A melting pot of culture, Kochi captivates with its blend of history and modernity, from aromatic spice markets to the iconic Chinese fishing nets.
- Munnar: A haven for tea enthusiasts, Munnar’s lush tea plantations set against the backdrop of misty hills offer a refreshing retreat.
- Wayanad: Known for its spice cultivation, Wayanad’s cool climate and natural splendors, including lakes, waterfalls, and caves, make it a nature lover’s paradise.
- Kovalam: Fringed by endless coconut groves, Kovalam’s pristine beaches and luxury resorts promise a relaxing getaway.
Kerala’s recognition at the Global Responsible Tourism Awards is not just an honor for the state but an invitation for travelers seeking destinations that prioritize sustainability and authentic local experiences.
