The enchanting state of Kerala has once again been recognized on the global stage for its dedication to sustainable tourism practices, clinching the Global Responsible Tourism Award for the second year in a row. This prestigious accolade, bestowed by the Responsible Tourism Partnership and the International Centre for Responsible Tourism (ICRT), celebrates Kerala’s innovative approach to integrating local, women-led enterprises into the tourism sector. Kerala’s Pioneering Responsible Tourism Mission The Responsible Tourism Mission of Kerala has been instrumental in fostering a symbiotic relationship between tourism and local culture, particularly in empowering women’s small and medium-sized enterprises (SMEs). The state’s tourism minister, P A Mohammed Riyas, highlighted the mission’s success in ensuring indigenous products find their place in the tourism market, thereby benefiting the local communities. The award, a testament to Kerala’s responsible tourism model, positions the state as an exemplar not only within India but also internationally. The model’s strength…